How to set up dynamic search ads using a page feed.
The use of dynamic search ads (DSA) allows you to appear on search terms in relation to the content of your website. It is an interesting catch-up loop to exploit that allows a maximum presence on all your offers / products but also to enrich your other campaigns with new keywords.
A DSA as powerful as it can quickly become expensive if it is not properly segmented. Hence the advantage of setting up a page feed to better target each best ad group in your campaign with a specific address of your website to scan. This segmentation will be more specific in targeting your pages, especially for sites that have a lot of pages categories and subcategories. Don’t hesitate to contact us to learn more!